Mozrank Checker
Check your site’s MozRank score instantly. Enter a URL to see how well your page’s backlinks and authority are performing on a scale from 0 to 10. Great for SEOs, link builders, and marketers—quick, free, and no login needed.
MozRank Checker
The MozRank Checker returns the MozRank score for any URL you enter — a measure of page-level link popularity developed by Moz. MozRank scores a specific page on a 0 to 10 logarithmic scale based on the number and quality of external links pointing to that URL. Enter any page address, click Check MozRank, and the score is returned immediately.
MozRank is a page-level metric. It measures how well-linked a specific URL is, not the entire domain. A homepage and a blog post on the same site will typically have different MozRank scores, because each page accumulates links independently. This makes MozRank useful for evaluating individual pieces of content, specific landing pages, or particular URLs you are building links to — not just the site as a whole.
How to use the MozRank Checker
- Enter the full URL of the page you want to check in the input field. Include the protocol (https://) and the complete address including any path or slug — for example, https://www.example.com/blog/article-title — since MozRank is page-specific, not domain-specific.
- Click Check MozRank. The tool queries the link data for that URL and returns the MozRank score.
- Review the score on the 0 to 10 scale. Use the score interpretation table below to understand what the number means in context.
- Repeat for competitor URLs, other pages on your own site, or potential backlink target pages to build a comparative picture of link authority across the URLs you care about.
Enter the specific page URL, not just the homepage. MozRank is calculated per page, not per domain. Checking https://www.example.com will return the MozRank for the homepage only. To check a specific article, product page, or landing page, enter its full URL. If you want a domain-level authority metric, Domain Authority (DA) is the more appropriate Moz metric — see the comparison table below.
What MozRank measures
MozRank is Moz's measure of link popularity at the page level. It is calculated using a model similar in concept to Google's original PageRank algorithm — it evaluates both the number of external pages linking to a URL and the authority of those linking pages. A single high-quality backlink from a well-linked page contributes more to MozRank than dozens of links from pages with no link equity of their own.
The scale runs from 0 to 10 and is logarithmic. This means the difference between a score of 2 and 3 represents a much smaller absolute increase in link equity than the difference between 6 and 7. Improving a page from 1.0 to 3.0 is achievable with moderate, consistent link building. Reaching 7.0 or above requires an exceptional backlink profile by the standards of most pages on the web. The average MozRank for a page across the entire Moz index is approximately 3.0.
MozRank is not a Google ranking factor. It is a third-party metric developed by Moz to estimate link popularity — Google does not use MozRank scores in its ranking algorithm. However, because MozRank is calculated from backlink data, and backlinks are a genuine Google ranking signal, a high MozRank score generally correlates with pages that have strong link profiles, which in turn tends to correlate with better organic rankings. The metric is most useful as a comparative benchmark, not an absolute target.
Understanding your MozRank score
The table below provides a reference guide for interpreting MozRank scores across the full 0 to 10 range:
| Score | Tier | What it means | Typical profile |
| 0.0 – 1.0 | Very low | Minimal or no external backlinks pointing to this specific URL. | New pages, pages that have never been linked to, or pages on very new domains with no link history. |
| 1.0 – 3.0 | Below average | Some external links exist but they are few in number or come from low-authority sources. | Most newly published content on small to medium websites before active link building. The average MozRank for a page across the web sits around 3.0. |
| 3.0 – 5.0 | Average to moderate | A meaningful number of inbound links with some quality among the linking pages. Competitive for many mid-difficulty queries. | Established blog posts with some organic backlinks, product pages on recognized brands, pages that have attracted links naturally over time. |
| 5.0 – 7.0 | Strong | A well-developed backlink profile with a good mix of quantity and quality. Competitive across most niches. | High-performing content pages on established websites, popular articles that have attracted links from multiple authoritative sources. |
| 7.0 – 9.0 | Very strong | Significant link equity concentrated at this specific URL. A clear signal of sustained, high-quality link building or natural virality. | Definitive resource pages, frequently-cited industry studies, flagship content on major publications. |
| 9.0 – 10.0 | Exceptional | Among the most linked-to pages on the internet. Reserved for pages with thousands of high-quality inbound links. | Homepage URLs of globally recognized platforms, Wikipedia entries, major news outlet articles covering significant events. |
MozRank vs Domain Authority, Page Authority, and MozTrust
MozRank is one of several Moz metrics that measure link-related authority. Users frequently confuse these metrics because they are all calculated from backlink data and are all produced by Moz tools. The table below clarifies what each metric measures, its scale, and the specific situation where it is most useful:
| Metric | Scale | Measures | Best used for |
| MozRank | 0 – 10 | Page-level | Link popularity of a specific URL. How many inbound links it has and how authoritative those linking pages are. One component input into broader Moz metrics. |
| MozTrust | 0 – 10 | Page-level | Link trustworthiness of a specific URL. How close the page is in the link graph to trusted seed sites (government, academic, and established authority domains). Complements MozRank. |
| Page Authority (PA) | 1 – 100 | Page-level | Ranking potential of a specific URL. A composite score combining MozRank, MozTrust, and other page-level signals. More comprehensive than MozRank alone. Use for page-level benchmarking. |
| Domain Authority (DA) | 1 – 100 | Domain-level | Ranking potential of the entire domain. Combines all page-level signals across the site including MozRank, MozTrust, and Spam Score. Use for domain-level comparison and outreach targeting. |
| Spam Score | 0 – 100% | Domain-level | Percentage of sites with similar link profiles that have been penalized or banned. A high Spam Score indicates a link profile that resembles spammy or manipulative patterns. |
For most practical SEO tasks, Page Authority (PA) is the more comprehensive page-level metric to check — it incorporates MozRank as one input but also accounts for MozTrust and other factors. MozRank alone is most useful when you specifically want to understand a page's raw link popularity without the composite adjustments that go into PA, or when the tool you are using reports MozRank directly.
Practical use cases
Benchmarking pages before link outreach
Before investing time in link-building outreach targeting a specific page, checking its current MozRank gives you a baseline against which to measure progress. If a page has a MozRank of 2.1 today and rises to 3.4 after a link-building campaign, that movement confirms the campaign produced measurable link equity at the page level. Running periodic MozRank checks on priority pages makes tracking link-building results concrete rather than anecdotal.
Evaluating potential backlink sources
Before pursuing a backlink from a specific page — through outreach, guest posting, or partnership — checking that page's MozRank tells you how much link equity a link from it could pass. A link from a page with MozRank 6.5 carries significantly more value than a link from a page with MozRank 1.2. This check helps prioritize outreach effort toward pages whose links will have the most impact on your own MozRank and overall link profile.
Competitor link profile analysis
Checking the MozRank of competitor pages that rank above your own pages for target keywords reveals whether the ranking gap is partly explained by link authority. If a competitor's page has a MozRank of 5.8 and your equivalent page has a MozRank of 2.4, that gap suggests link building on your page should be a priority alongside any content improvements. If the MozRank scores are similar but rankings differ, the gap is more likely explained by content relevance, on-page factors, or the broader domain authority difference.
Identifying your strongest internal pages
Checking the MozRank of your own key pages reveals which URLs have accumulated the most external link equity. These pages are your strongest assets for internal linking: passing link equity from high-MozRank pages to newer or less-linked pages through well-placed internal links helps distribute authority across your site. Knowing which pages are your strongest also helps prioritize which pages to update, expand, and promote — high-MozRank pages that attract links naturally are likely already performing well and worth reinforcing.
Usage limits
| Guest users | 25 checks per day. No account required. |
| Registered users | 100 checks per day. Free to register. |
Related tools
- Websites Broken Link Checker — identify broken inbound or internal links that may be losing link equity, directly impacting page-level MozRank.
- SERP Checker — check where a URL ranks in search results for target keywords, to correlate MozRank with actual organic position.
- Keyword Position Checker — track a page's ranking positions over time alongside its MozRank to identify whether link-building improvements translate to ranking changes.
Frequently asked questions
What is MozRank?
MozRank is a page-level link popularity metric developed by Moz, scored on a logarithmic scale from 0 to 10. It measures how many external pages link to a specific URL and how authoritative those linking pages are. A page with many high-quality inbound links scores closer to 10; a page with few or no external links scores near 0. The average MozRank across all indexed pages in the Moz database is approximately 3.0. It is one of several Moz metrics — alongside Domain Authority, Page Authority, and MozTrust — that describe different aspects of a page or domain's link profile.
What is the difference between MozRank and Domain Authority?
MozRank measures the link popularity of a specific page URL on a 0 to 10 scale. Domain Authority measures the ranking potential of an entire domain on a 1 to 100 scale. They are related but distinct: Domain Authority uses MozRank (along with MozTrust, Spam Score, and other signals) as one of its inputs, but it aggregates signals from all pages across the domain rather than measuring a single URL. Use MozRank to evaluate a specific page's links; use Domain Authority to evaluate the overall strength of a domain.
What is the difference between MozRank and Page Authority?
MozRank measures raw link popularity for a page — essentially, how many quality links point to it. Page Authority is a more comprehensive composite score (1 to 100) that combines MozRank with MozTrust and other page-level signals to predict how likely the page is to rank in search results. Page Authority is generally the more complete metric for evaluating a page's competitive positioning. MozRank is useful when you specifically want to understand the link-count and link-quality component in isolation.
Why is the MozRank scale 0 to 10 rather than 0 to 100?
The 0 to 10 scale is a design choice by Moz. More importantly, the scale is logarithmic — each step up represents an exponentially larger number of qualifying inbound links. Moving from 1.0 to 2.0 requires far fewer links than moving from 5.0 to 6.0. This is why very few pages ever reach scores above 7 or 8 — the link volume and quality required at the top of the scale is exceptional even by the standards of major websites. Domain Authority and Page Authority use a 1 to 100 scale with the same logarithmic property.
Does a high MozRank guarantee better Google rankings?
No. MozRank is a third-party metric calculated by Moz — it is not used directly by Google as a ranking signal. However, because MozRank is based on external backlinks, and backlinks are a genuine Google ranking factor, a high MozRank generally correlates with pages that have strong link profiles. Pages with strong link profiles tend to rank better for competitive queries. The correlation is real, but it is not a guarantee — content relevance, search intent match, technical SEO, and many other factors also influence rankings.
How often does MozRank update?
MozRank is calculated from Moz's web index, which is updated on a rolling basis as Moz crawls the web. The score for any given page can change as new links are gained or lost, and as the link profiles of the pages linking to it change. Significant changes to a page's backlink profile — gaining or losing several high-quality links — can be reflected in an updated MozRank score within days to weeks of the change, depending on when Moz's crawler next processes the relevant URLs.
What is a good MozRank score?
Context and comparison are everything. An average page across the web scores around 3.0. For most content pages on small to medium websites, a score between 2.0 and 4.0 is typical and competitive. Scores above 5.0 indicate a strong backlink profile. Scores above 7.0 are exceptional and rare. Rather than aiming for an absolute number, the most useful approach is to compare your page's MozRank to the MozRank of the pages ranking above you for your target keywords — that comparison tells you how much of the gap is link-related.
Is the MozRank Checker free?
Yes. The tool is free within the daily usage limits. Guest users can run 25 checks per day without creating an account. Registering a free ToolsPiNG account increases the daily limit to 100 checks and gives access to usage history and saved favorites.